Bed Bath & Beyond wanted to market its Wamsutta PimaCott sheets as part of a brand new bedding collection. We developed the name of the collection, "The Perfect Bed", and supported it with a number of exciting digital and in-store communications.
My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing
Buyers in the small office/home office (SOHO) segment want more out of an office solution. So we engaged our audience with an unexpected spokesperson — none other than world famous Tae Bo instructor Billy Blanks. He motivated users to Kickstart their Business from a national TV spot, to online banners and a landing page. We also created some other spots for the target audience from charming music to in-office truths that everyone has experienced.
My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing
At the beginning of the pandemic we all were told to stay home, social distance and wear a mask. It became clear that the president was going to make this public health issue political by refuting his own top scientist, so a friend and I decided to try and bring attention to this issue by creating a site wear you can put different masks on the president and then share them on social media. We also provided a file that users could download and create their own masks. The site provided accurate about wearing face coverings linking to CDC guidelines as well as giving people the opportunity to help those in need by providing links to charities. Stay safe out there everyone and take the advice from the experts and wear a mask.
Please visit the site and spread the word not the virus:
www.putamaskontrump.com
My Contributions: Concept, art, copy and XD prototype for developer
I was lucky enough (pun intended) to work on one of the most recognizable teams in the NBA. Coming off one of the worst years in Celtics' history and with a roster mostly made up of young and unknown players, the team was looking to introduce these new players and remind the fans of their amazing past. We decided the best way to do this was to feature the figure who has always been on the team Lucky the mascot and integrate him and his iconic pose into daily Celtic life.
My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing
For Thompson Reuters, we created a memorable duo to be the face of their Quickfinder brand. In an industry/environment that isn't typically amusing, we created fun and informative social videos for their Facebook page.
My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing
An estimated 350 million people worldwide – nearly one in twenty global citizens – suffer from rare diseases. We created a landing environment on shire.com that tapped into users' social friends and followers to help bring the message closer to home. Users selected a network to find out how many people in their life could be living with a rare disease, and then shared their results. It was a simple but powerful way to raise awareness of the magnitude of rare diseases and to become a powerful champion for those living with one.
Click here to visit shire.com/rarecount
My Contributions: Concept and art direction
We created a DRTV spot that highlighted the benefits of the Neat Smart Organization system. It shows the target audience how to get to what matters by removing the unwanted parts of data collection. We created scenarios for key target audiences that highlighted how they would benefit from this technology. And, as in every DRTV spot, product demos work to describe the actual work flow and benefits.
Key Role: Concept, casting, on-set creative direction, editing and art direction
eCommerce can be scary for retailers. With Demandware, it doesn’t have to be. The software leader asked us to turn technological frowns upside down and create excitement for digital shopping possibilities with a new creative hook. We call it “shoptimistic.”
My Contributions: Concept and art direction
I’ve worked with a larger group of creatives, digital producers and account teams who are responsible for managing the daily digital efforts for the TracFone family of brands. These brands include Straight Talk, Total Wireless and Net10 Wireless to name a few. From geo-targeted sites at Walmart to online units that drove awareness for users to switch carriers or purchase a phone, the team touched it all. I'm showing a couple of the sites, a social unit and videos that the entire group was involved in. There are a ton of awareness and direct response banners that constantly flow through the agency. If you've seen a Samsung Galaxy or iPhone banner from one of these brands, someone on the team was probably responsible for it.
My Contributions: Concept, art direction, video post-production and editing
Click here to visit Straight Talk Galaxy Page
Click her to visit BYOP "How it works Page"
Click here to visit Net10wireless redesign
PimaCott is a pima cotton ingredient brand developed by Himatsingka America using technologies exclusively licensed from Applied DNA Sciences. These technologies, coupled with our partnership with multiple California farming families, ensure that PimaCott is the only pima cotton that can be forensically tracked and traced back to it's source. We designed their site and have worked on projects ranging from print, social and in-store signage with Bed Bath & Beyond who is currently carrying Pimacott cotton in their Dreamzone sheets from Wamsutta.
My Contributions: On-set creative direction, casting, art direction, video post-production and editing
Everyone knows scientists are rational beings who only respond to facts and figures, right? Wrong. They’re people. And like people everywhere, they have hopes and dreams, fears and superstitions. Especially when it comes to growing cell cultures. Sometimes it seems anything — or even nothing at all — can make those tiny cultures crash.
While few scientists in the lab are involved in the purchase of consumables, all of them care deeply about the supplies they end up with. They demand consistency and reliability to increase the chances of success. And naturally, they’re always on the lookout for new products or techniques that can speed up discoveries. Recognizing the emotional connection scientists have with their tools created an insight for PJA and Corning that could change the tone of life science marketing. Elements of the campaign were online videos, print and landing page destinations.
My Contributions: Concept, casting, on-set creative direction, , art direction, video post-production and editing
For many, Cambridge Trust Company was a traditional institution catering to a narrow audience of older affluent customers and nowhere near top of mind for younger professionals making a good income. That clearly needed to change.
Challenged to appeal to broader audiences and younger demographics, the bank needed to update its brand and give younger affluent consumers a compelling reason to overcome the inertia to change banks.
My Contributions: On-set creative direction and video post-production and editing
Our Fiber Comes Alive campaign had to do more than raise awareness. It needed to reframe TE Connectivity’s value around their buyers‘ needs. This was challenging to say the least. TE had thousands of fiber products organized by the corporate divisions that made them, instead of by industries or needs they served. PJA helped TE identify five key global categories of emerging demand and realign their fiber offerings around them.
Once we had the new organizational framework, we set to work creating an integrated B2B advertising campaign to deliver on it. Online ads featured videos and downloadable innovation briefs that built on TE’s role as a catalyst for technological advancement. And business unit promotions, a fiber connectivity microsite, and registration-worthy content proved TE’s credentials as the leader and driving force in the industry.
Another project was introducing their new tagline we developed – Every Connection Counts. The work consisted of a brand videos, landing page destinations, online banners and print.
My Contributions: On-set creative direction, casting, art direction, video post-production and editing
For this campaign for Novell and Microsoft we created two characters Jan and Dale that worked in the Interoperability Lab — they walked viewers through the benefits of interoperability — the reason Linux and Windows were able to work together. We created online videos, print, banners and a landing destination.
My contributions: On-set creative direction, casting, art direciont, video post-production and editing
Aprecia Pharmaceutical came to us with the goal to stand out from their competition at a trade show. They developed a 3D drug printing technology called ZipDose® that allows for higher-dose loading as well as the benefit of being the fastest fast melt tablet in the market. We were asked to create a new modern look for the brand to emphasize the benefits of their product. We created a white 3D printed organic look to mimic the way the tablets are printed applied it to a booth design, trade-show signage, a room drop and came up with the 3D personal printer prize raffle for testing the product on camera.
Some of the stats from the show:
13,250 total visits to our booth
3,219 UNIQUE visits to our booth
22 min. was the average time spent in booth
200 meaningful leads captured
51 video interviews
My Contributions: Concept, art direction,
ideo post-production and editing
A little collection of logo and identity work from over the years.
My contributions: Concept and art direction
This is just a collection of some print work I created through stages of my career.
My contributions:Concept and art direction
A collection of posters a handful of copywriters and I did over the years. Some of them won awards and appeared in industry publications.
My contributions: Concept and art direction
