Aprecia

Aprecia Pharmaceutical came to us with the goal to stand out from their competition at a trade show. They developed a 3D drug printing technology called ZipDose® that allows for higher-dose loading as well as the benefit of being the fastest fast melt tablet in the market. We were asked to create a new modern look for the brand to emphasize the benefits of their product. We created a white 3D printed organic look to mimic the way the tablets are printed applied it to a booth design, trade-show signage, a room drop and came up with the 3D personal printer prize raffle for testing the product on camera.

Some of the stats from the show: 
13,250 total visits to our booth
3,219 UNIQUE visits to our booth
22 min. was the average time spent in booth
200 meaningful leads captured
51 video interviews

My Contributions: Concept, art direction,
ideo post-production and editing