Cambridge Trust

For many, Cambridge Trust Company was a traditional institution catering to a narrow audience of older affluent customers and nowhere near top of mind for younger professionals making a good income. That clearly needed to change.
Challenged to appeal to broader audiences and younger demographics, the bank needed to update its brand and give younger affluent consumers a compelling reason to overcome the inertia to change banks.

My Contributions: On-set creative direction and video post-production and editing