Boston Celtics

I was lucky enough (pun intended) to work on one of the most recognizable teams in the NBA. Coming off one of the worst years in Celtics' history and with a roster mostly made up of young and unknown players, the team was looking to introduce these new players and remind the fans of their amazing past. We decided the best way to do this was to feature the figure who has always been on the team Lucky the mascot and integrate him and his iconic pose into daily Celtic life. 

My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing