Neat

We created a DRTV spot that highlighted the benefits of the Neat Smart Organization system. It shows the target audience how to get to what matters by removing the unwanted parts of data collection. We created scenarios for key target audiences that highlighted how they would benefit from this technology. And, as in every DRTV spot, product demos work to describe the actual work flow and benefits. 

Key Role: Concept, casting, on-set creative direction, editing and art direction