Brother Printers

Buyers in the small office/home office (SOHO) segment want more out of an office solution. So we engaged our audience with an unexpected spokesperson — none other than world famous Tae Bo instructor Billy Blanks. He motivated users to Kickstart their Business from a national TV spot, to online banners and a landing page. We also created some other spots for the target audience from charming music to in-office truths that everyone has experienced.

My Contributions: Concept, casting, on-set creative direction, art direction, video post-production and editing