Shire

An estimated 350 million people worldwide – nearly one in twenty global citizens – suffer from rare diseases. We created a landing environment on shire.com that tapped into users' social friends and followers to help bring the message closer to home. Users selected a network to find out how many people in their life could be living with a rare disease, and then shared their results. It was a simple but powerful way to raise awareness of the magnitude of rare diseases and to become a powerful champion for those living with one. 

Click here to visit shire.com/rarecount

My Contributions: Concept and art direction